The Logo was carefully designed to target both children and professionals. “Children will love it, it’s fun. And it’s formal”
Dance, Read, Express, Arts and Music are all connected arts.
They depend on each other. ONE line moves up , down and diagonally to form and Links all arts together and hence DREAM letters .
The D is elevated by legs, and the inner negative space is rotated to employ motion (Dancing).
Letter A is highly focused and centered at design, Stressing on the main target of the center (ARTS).
It has also an abstracted red smile. ART is fun. It makes u smile.
It’s RED, because it recalls the energetic nature of the Center.
M is of fluctuating over a musical note ending with a musical symbol.