I am using the rainbow and its colors to represent the concept of DREAM.
I used child like drawings to have a children feel and played with the form of a house with a rainbow coming out of the chimney to make it funny and dreamy. The colors of the letters are to maintain a happy, dreamy and warmth feel.
The letters of the word "center" are seeking refuge under the word DREAM which might help enforce the concept of the DREAMCENTER for the children. Its also easier to read since it could be a long word.