Mark of Dreams: UNESCO's DREAM Center logo competition

Competition Details
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DREAM Center Identity Design

by Brady Rhoades
Co-authors:

DREAM

What does every child, of any age, in any region - have in common? They have dreams. A child believes in dreams that take them to unknown worlds. Worlds without war, judgment, neglect, hate, tears… A world of promise.

Sadly, these worlds disappear - quicker for some than others.

Reality is a curse. Reality is “death”. How do we overcome this? How do we reincarnate the hope in every child; the hope in ourselves?

We DREAM.

We Dance. We Read. We Express. We Create. We Sing. And we make these beauties a reality for all. DREAM Center makes these opportunities available to children who have no choice but to live in reality; children who live in a world where dreams don’t exist and life cannot be promising.

This identity design represents hope. Hope and a promise that dreams can become reality; the stars can be reached. Children across the world deserve equal opportunities to learn and be creative through the mediums of expression. It is our mission. It is our duty to make available these mediums of expression to those less fortunate, yet equally deserving. This is our dream.

Identity Description

The symbol is a star, a representation of hope visible for all children from any location. The subtle transparency creates a dream-like effect, much like a vivid start distant in the sky. The color scheme is based on hope, enlightenment, promise, expression, love, and youth. The typefaces are Microsoft Yi Baiti (DREAM) and Calibri (CENTER).