The Logo depicts the colourful dreams of children and their vision. The bubbles shows a cartoon style art which usually resembles a dream and this is a very simple identity which shows a dream symbol, also very much familiar with the children. The biggest bubble in yellow colour depicts the bright future of a child. The cool blue tone used in the "DREAM" gives a very dreamy feel to the logo. Also the childish typography of "DREAM" gives a very direct massage that it is related to children and will be very easy to communicate with people of all ages.