If you take a drop of ink and blow it with a straw, it expands, spreads out and grows. It makes some pretty interesting and beautiful shapes. I hadn’t done this since I was about 6 years old, until I started thinking about the DREAM logo.
This idea of growth and expansion is the message I want to communicate with this logo, in response to the DREAM Centre’s objective to help children develop and express themselves.
The logo incorporates visual elements that are welcoming and can be read as a smiling face, a sun, ink or paint- all of which which represent emotion, self esteem, energy and art.