DREAM Center is unique in it efforts to provide underprivileged children with the opportunity to express themselves through the arts. I wanted to create a logo that conveyed this vital program in a way that brought to bear its importance.
This logo, though simple in its execution, has many layers of meaning. The keyhole formed by the text represents the potential in every child, potential the DREAM Center hopes to unlock. The silhouette of the child surrounds the program name, instilling the fact that its sole purpose is to help these children. Even the color has meaning; green represents growth and nurturing of creativity.
This logo focus not on what the program does, but why it does it.