The colorful tree represents a safe and carefree place, children can forget their worries here, be creative and dream. I have chosen a tree because nature is generally a safe and pleasant place to be, and it represents growth in the sense of ‘learning’ and ‘dreams’.
The colors are cheerful, warm and earthy. From up close you can see the separate leaves overlap and create new colors. In a small version the colors blur into a vibrant almost aquarel like painting. I tried to keep the logo simple and easily recognizable even in a small size.
The colors and leaves can be used on stationary and other products in playful ways.