Mark of Dreams: UNESCO's DREAM Center logo competition

Competition Details
Wik-dreamcenter-2_550x550_

A Form of Expression: DREAM Center Logo Design

by John Wik
Co-authors:

Freedom.

Inhibition.

Energy.

Optimism.

All are necessary for creative expression and dreams to flow in a positive direction, and it was my desire to embody these elements in visual form for this logo. The figure in this design evolved while loosely sketching a treble clef and is of no obvious age/race/sex, but instead communicates a sense of human momentum in pursuit of joyous activities. The figure appears very flexible and energetic. It would be fun to create animations of this figure leaping and twisting about, then landing on one hand/foot or another.

You might also animate the figure bounding in from the side with uncolored hands/feet that land in colored paint spills on the ground as it flips its way towards the logo text. As each hand/foot lands in a puddle the color is picked up, emphasizing that the figure embraces what it encounters, and turns such encounters into a form of personal expression. When the newly colorized figure lands on "DREAM center" the colors spread throughout the word "DREAM" while "center" bounces a little upon impact from the landing.

I created an original typeface for "DREAM" that compliments the figure, and "center" is written in a modern typewriter font as a nod to the literary realm of creativity. The word "center" has been set at an angle to reject the expected conformity to linear placement.

The three versions that place the figure in different positions are intended as a way to illustrate that freedom from restrictions or guidelines is often necessary for fluidity in creative expression. Using only one version would be fine, but if you have different departments/areas/venues it might be suitable to use one version for each.

There are many ways to colorize this logo and I have provided several variations. I've also included a circular pattern comprised of many harmonized figures which would make an excellent T-shirt design.

The figure would also lend itself well to jewelry as earrings, or perhaps as a multi-positionable pendant; a chain with two hook ends would allow wearers to place hooks at any of the feet or hands which would again reinforce the sense of freedom communicated by the figure.

I hope you enjoy this design as much as I enjoyed creating it!