Mark of Dreams: UNESCO's DREAM Center logo competition

Competition Details

Art of children

by Sina Ates

The DREAM Center is an institution of arts education, a beacon to children those in post-conflict regions,providing the opportunities and tools to express themselves creatively. I thought that it would be better to have an expression in the logo as if it was made by the children. The artistic letters of DREAM are drawn as a child drawing which is also more expressive and simple. It’s written in freehand to show the feeling of freedom, also the unique artistic letters indicates dance, music and also art.The typeface of the word ‘’center’’ is a normal sans serif more formal type to have an idea of a serious feeling and organisation as UNESCO.

UNESCO is one of the biggest organizations of the world, so i thought it would be better to have just freehand type that have an expression of child drawing more abstract and bind it with a sans serif font to put more formal feeling to logotype. I guess for big Organizations like UNESCO, there is no need of an abstract image or something like that to hoodwink people. Used the blue color same as the UNESCO blue to bind it with the original UNESCO Logo, also having a more soft and inviting color that warmes up our feelings. This logotype will be a suitable selection for UNESCO/Tribute 21 DREAM Center. UNESCO is doing a very valuable event for children and it will be better to have a logotype that have an unique expression of children, not so strict but to show the fun and adorable side of the organisation.