The idea was born of the name DREAM (revery) and the fact the center engages in stimulating children`s creativity as a force that builds self-esteem. Logo associations are illustrations of clouds as a fictional place for developing imagination and comic book-like narrative clouds as a form of desire and need for expression
Illustration obtained by combining a cloud with a narrative cloud is divided into five fields with five colours. Each of them represents a program DREAM Center occupies itself with. Elaboration of logotype employment provides each of the programs with an illustration that can be used separately.