Mark of Dreams: UNESCO's DREAM Center logo competition

Competition Details

DREAM Center Identity System

by Fabio Caselli

The logo is conceived as an “oneiric experience”: through the typographic superimposition of the words DREAM and CENTER, images fade, as in a dream, one into the other. For the word DREAM, a different colour is used for each letter, in order to transmit a friendly image for kids but also in order to highlight the different disciplines, which form the acronym. This way the single letters can be applied also as signage and environmental graphics, defining the spaces reserved for each activity as part of the branding itself. The logo allows a very eclectic use, it could for example very easily be translated into an animated version in which the two words fade one into the other, or be applied just partially in a more decorative way.