I would like to thank Design 21 for the opportunity to enter the DREAM Center competition. I strongly believe in the mission described in the Mark of Dreams entry rules.
My design ideas began with my personal knowledge of children in my community in Brooklyn, NY. I have been working in a local school for the past 7 years. The children that I know, often recent immigrants from troubled areas, do not have needs as dire as those being served abroad by UNESCO, but, from my observation, the chance to express themselves safely is vital for emotional and cognitive growth.
I started by thinking about users of the DREAM Center. What would help them to feel that they were coming into a warm place? Ultimately, I decided to use a human-based welcome. I wanted the logo to be easily recognizable, simple enough to be seen from a distance. The circles should evoke a fun place of expression.
There were several issues that I addressed:
The cultural norms of children from different regions vary widely, but most of them are familiar with western style of dress.
I created this figure with the potential to be perceived of as female by girls who dress in a more unisex 'modern' manner. Girls wearing traditional dress can accept a welcoming character, even if perceived as male. Boys can see this figure as male.
Skin Tone, Features:
People from nations being served by UNESCO vary widely in appearance. I used color to create an image that would not mirror any one group, but would be friendly and welcoming.
I used a different color for each letter of DREAM. The colors are adaptable to code separate activities within the centers.
To reproduce these colors in print production, in additional to CMYK, 6 Pantone colors could be used. Here are my picks:
Yellow-Orange: Pantone 137
Teal Blue: 315
Dark Blue (Center letters, DREAM bubbles): 282
Because 'Center” is only one part of the DREAM mission, I wanted its placement to be both central to the logo, and removable if necessary. The DREAM bubbles were also designed to stand on their own.
Lastly, I wanted my central figure to be reaching toward the 5 elements of DREAM, and toward the arriving children. My wish is that the children, in turn, will embrace the hope that DREAM represents.