The first step of the concept started in brainstorming, we decided to create the DREAM Center logo with a "mix" of initials d & c and circles inspiration. The circles are the childrens sharing creativity, art, music, knowledge and friendship all over the world.
After several revisions, the logo works in black and white. We used color scheme which should have a fresh look without making it too loud. The biggest challenge was to retain it’s simplicity without loosing it’s effectiveness, the orange color is well balanced with the green.
We finalized the idea with the DREAM Center baseline touch and the choice of the font.