Mark of Dreams: UNESCO's DREAM Center logo competition

Competition Details
Staffanson-logo_color_550x550_

Child’s Play

by Sara Staffanson
Co-authors:

The logo is based on the imagination and play of children. With a little imagination, a child can turn common objects into anything. A cardboard box becomes a castle, a stick is a flute, and so on. The letters in “D.R.E.A.M.” have a little imagination applied to them so that each letter turns into what the letter represents. The result is a D that looks like a dancer, a book about the letter R, an E which looks like an expressive face, an A that is the result of a paintbrush, and an M created from musical notes. A paintbrush effect is used on all these letters to give it a free and fluid appearance as well as to tie them together. The word “center” is placed in a box and acts as a base or foundation for that creativity. The font is simple and playful.

The colored version of the logo uses the rainbow spectrum as the color possibilities are innumerable. The colors represent endless creativity as facilitated by a diversity of people, cultures, and ideas. They are bright, energetic, and children love to use them.