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Mark of Dreams: UNESCO's DREAM Center logo competition

Arts & Culture

Competition Brief

Create the official logo for DREAM Center – a program of the UNESCO/Tribute 21 Fund. JUDGES ARE STILL DELIBERATING. THANK YOU FOR YOUR PATIENCE


This competition calls for a logo that represents the DREAM Center program of the UNESCO/Tribute 21 Fund.

The logo is intended to be used on the program's stationery, brochures, and collateral materials including possibly in video clips, on signage and on the web.

UNESCO/Tribute 21 DREAM Centers is an arts education program for children – DREAM stands for Dance, Read, Express, Art, Music. The project was inaugurated in 2003 with the goal of providing underprivileged children, especially in post-conflict regions, the opportunities and tools to express themselves creatively. This is based on the belief that creative expression is a powerful source of self-confidence and essential to child development. DREAM Center programs serve a need that is not being met by programs that address basic needs (food, shelter, health care, etc.). Considered non-essential, art is often left out. DREAM programs – sometimes physical structures included – are built in partnership with a local NPO. Established locations include Kabul, Afghanistan; Phnom Penh, Cambodia; Port-au-Prince, Haiti, Monrovia, Liberia, and East Jerusalem. The UNESCO/Tribute 21 Fund is a project partnership between UNESCO (United Nations Educational, Scientific and Cultural Organization) and Felissimo, a global design and merchandising company. Funds are provided by Felissimo's sale of Tribute 21 Plates.


Design the official logo for the DREAM Center program.

Your entry must contain these 2 elements:

  • Your logo must include these words only: "DREAM Center". Since "DREAM" is an acronym, it must appear in all upper-case letters.
  • Your entry should include both a black and white and a color version.


Entrants must not incorporate any part of the UNESCO, United Nations, Felissimo or Tribute 21 logos or symbols in your design.

Entrants must keep in mind the international nature of the program and avoid any reference to a particular country, region, culture or religion.

If you are entering more than one concept, do not include these different concepts in the same entry, but instead create separate entries for each concept.

Any person submitting a logo within the framework of the competition certifies and warrants that his/her proposal does not violate the rights of a third party or any copyright.

The logo that is selected for the DREAM Center program will be the exclusive property of UNESCO and Felissimo. UNESCO and Felissimo shall acquire exclusive ownership of the winning logo by including the right of adaptation of the logo. All entrants must be prepared to assign full copyright of their design to UNESCO and Felissimo, in the event their proposed design is selected as the Overall Winner.


Entries are limited to text, images and video/audio files only. Entries that direct users away from the DESIGN 21 website will be disqualified. See the "How To Enter" Rules for full details on file type, size and number constraints and recommendations.

  • Up to 400-word description (English only)
  • Up to six (6) images of maximum image size 550 x 550 pixels, jpeg only, resolution 72 dpi. At least one image must be uploaded
  • One (1) 480 x 320 pixel video file (optional) or one (1) sound file (optional)


Tuesday November 17, 2009 at 6pm UTC

UTC stands for Universal Coordinated Time – which is dependent upon time zone so be sure to check what time that means to you. Late entries will not be accepted. Dates may be subject to change, check for updates.


While jurors are selecting their favorites in the initial phase of judging, all members of DESIGN 21 will have the opportunity to vote for their own favorites during a public voting period. During this phase, entries will appear randomly to ensure that all entries have equal chance of being viewed. You can vote for as many entries as you like, but you can only vote once for each entry. The entry with the most votes will be recognized as the Most Popular and will move on to the final round of judging. There is no obligation on the jury to award the Most Popular a prize unless they deem that entry worthy of the additional prize. All results will remain confidential until the conclusion of the judging period.

Judging Criteria

The judging panel will be looking for original, contemporary, graphically appealing designs that deliver positive, uplifting imagery and messages.

They will also be looking to see:

  • Whether the entry contains the required elements listed in the design brief.
  • How well the logo works as an official symbol of this international program and communicates its message.
  • How well the logo would work visually across different media and formats in terms of legibility, size/area, graphic strength and simplicity.
  • The ease with which the logo can be manipulated, transposed and adapted for its various intended uses across print and electronic media and other applications such as physical display, reproduction in color, on surfaces, etc.

Your design should not include or make any reference to any particular region, culture, religion, conflict, politics or commercial entity, nor should it pose or connote negative sentiments or imagery.

The United Nations, UNESCO, Felissimo and Tribute 21 logos must not appear on the design nor should the logos of any other organization or brand.

Entries with logos or with negative or undesirable content such as those described above will be removed.

The judges' decisions are final.


A total of $3000 will be awarded to the Overall Winner.

In addition, judges may elect to name Runners-up and Honorable Mentions. The Most Popular will also be named.


Judging will be done by the directors and organizers of the DREAM Center program with assistance by the following members of DESIGN 21's Advisory Board:

Halim Choueiry (Lebanon), Vice President of ICOGRADA

Originally from Lebanon, Halim Choueiry is a design educator and practitioner. He is currently the Chairperson of the Arts and Design Department at the American University of Science and Technology. Previously, he served as an Assistant Professor at the School of the Arts, Virginia Commonwealth University in Qatar.

Having obtained a Bachelor's and two Master's degrees, he is undertaking a PhD in Design at Brighton University in the United Kingdom. Halim also runs his own design studio, Cinnamon, which specializes in cultural patterning identification, visual development of bilingual corporate identities, and the simultaneous typographic representation of Latin-based languages and Arabic.

In addition to design consultancy, Halim publishes Comma, a quarterly pan-Arab graphic design magazine. He has won several national and international design competitions and has extensive experience in judging for student competitions and advertising awards. His involvement in international events includes conducting design conferences and chairing 'Creative Nights,' a workshop series held throughout the Arab countries. He is dedicated to bringing about changes in the approach and look of graphic design in the Middle East and the Gulf region.

Omar Vulpinari (Italy), Vice President of ICOGRADA

Born in the Republic of San Marino in 1963 and raised in the United States, Omar Vulpinari lives in Treviso, Italy.

Since 1988 he has served as creative director of the Visual Communication Department at Fabrica, the Benetton research center on communication founded by Oliviero Toscani. Directing projects for United Nations, Witness, Amnesty International, Reporters Without Borders, United Colors of Benetton, Coca-Cola, Alessi, Porsche, Vespa, The New Yorker, Corriere della Sera, La Repubblica, Electa, Mediaset, Fox International. Fabrica's communication design work under his direction has been featured by major international press and exhibitions at the Bonnefanten Museum in Maastricht, the National Museum of Arts and Traditions in Rome, the Vivid Gallery in Rotterdam, the GGG in Tokyo, the DDD Gallery in Osaka, the ZeroOne Design Center in Seoul. In 2006 it was featured in the exhibition Fabrica: Les Yeux Ouverts at the Centre Pompidou in Paris.

Co-curator for Phaidon's Area and contributor to Steven Heller's Becoming a Graphic Designer for Wiley and The Education of a Graphic Designer for Allworth Press. His independent work has recently been selected by Taschen for the second edition of Design Now.

Omar teaches at the University of San Marino – University of Venice, where in 2006 he directed of the lecture series 'Graphic Design and Social Concern.' He is a frequent speaker, juror and workshop leader for major international design events organized by ICOGRADA, AGI, ISTD, AIGA, JAGDA, Profile Intermedia, GraficEurope and numerous others.

He studied at the University of Bologna and the Albe Steiner Center in Ravenna.

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The DESIGN 21 series challenges designers of all disciplines to find solutions to social and global issues. It’s guided by UNESCO’s premise that education, science, technology, culture and communication are tools to spread knowledge and information, build awareness and foster dialogue.

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