CELEBRATE DIVERSITY – a UNESCO logo competition

Competition Details
Concurso4_550x550_

cultural diversity

by merymusa
Co-authors: Yoryet Mery Musa Salazar

The main concept of this identity is the diversity of cultural goods. The imagotipo is basically abstract; as form, it is simple, organic, purified, and it generates visual effects of: movement, continuity, also presents radial balance, it has several perceptive readings, it is pregnant and easy to reproduce in any support and to any scale. The used colors present oneself saturation although they are different tints; this allows them to group the parts of the imagotipo like an all only one. For the logo I use a typography that has good yield when reducing it, it also transmits the essence of the concept and it is integrated to the imagotipo.