In this logo, the bouquet of flowers symbolizes the world we live in. The variety of flower shapes represents different cultures around the world, each contributing, culturally, in its own way to the whole. The negative space created in each flower reveals the continents, which were intentionally adjusted in scale to show the equal contributions that different regions make to world culture.
The way the flowers are presented also suggests sparkling fireworks conveying festivity and celebration.
As a universal color, blue ties the elements in the logo together and also suggests the water that joins each piece of land in the world.
The handwritten font style and lower case brings in the human touch and friendliness to the design.
The two-color logo can easily be adapted to all types of media and still convey its message when used in black and white.