This logo projects an identity design for cultural diversity by using a mix of visual language of contemporary signs and symbols. The character “P”, in the world “Pure”, is shown bold in contrast with its surrounding graphics, which together conceptually portray the image of a parrot. Parrots are represented here as a symbol of spirit and positive energy which in most cases translate in to the human spoken word. That unique aspect of the parrot is used to reveal the difference and individuality of each human being. Moreover, the sharp contrast of the image with its background emphasizes the positive life that one can strive for. Therefore, together this image creates a constructive view of language that is built upon intimacy and emotion, and on the premise that no matter where you are from, you can have your own voice.