The ‘Culture Bloom’ logo represents the colourful and free convergence of cultures, centralized around an intensified focal point, being reflective of the festival. The three figures express the lively discourse between cultural identities, with reference to cultural backgrounds and traditional dance. The overall form reflects a blooming flower, illustrating the ability for the event to become a nurturing icon of cultural unity, from which the seeds of ideas/beliefs can be spread around the world, exemplifying the safeguarding and sustainable aspects of the festival. The diversity of vibrant colours demonstrates solid founding on cultural backgrounds and diverse lands that converge, on which forms a flourishing dynamic scene of movement representative of the performing arts, visual arts, arts, crafts and film components of the event.
Even when very small, the logo is clearly identifiable and can be scaled accordingly. The grayscale version is still very bold, and the black outlines can be isolated or inverted to form backgrounds and structure for web based patterns etc.
The ‘Culture Bloom’ is bold, bright, simple and yet clearly and embody all desired components objectives of the International Festival of Cultural Diversity.