1. The Symbol
Two hands – representing Arts & Crafts – placed upside down, reaching out. with a simple yet primitive feel to the design. The space between each finger is filled with a color.
The whole emblem draws the shape of an abstract character that wears the colors of diversity and creates a bold mascot to promote the festival and can be used on various declensions.
On an emotional level, the character cheerful attitude and the positive energy of the two hands also draws awareness on cultural pride, dialogue, exchange and peace.
2. The typographic signature
The font chosen — Conduit™ — imitates and extends the minimal stylistic approach of the two hands / character. In a peaceful rythm, each letter has its own color.
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