The organic form of the logo shows the root of humankind, our common heritage. In addition, the uniqueness of each identity/group/society/ is represented in each loop. The mixture of upper case and lower case letters in the text also reflects a sense of individuality and variety.
The idea of having many different faces in the logo acknowledges and celebrates the existence of broad cultural groups. They are positioned in a circle to stress the importance of intercultural dialogues as the vehicle towards peace and harmony.
This flourishing circular shape offers dynamism and inclusion. The continuous loops highlight the constant development of the diversity of human culture.