In this logo, the main focus is on the interaction between different cultures, and how each one contributes to another, creating a unified whole in the larger scale. Each colored figure represents a human being, all coming together head to head, as if coming up with a common idea composed of many different ways of thinking. Each person maintains his/her own color, while performing a conscious attempt to blend in with the next person. The colors are chosen directly from the nature as the seven colors of the rainbow are used. Also, 7 colors are thought to represent the 7 continents in the world and the round formation of the pieces create the idea of the world.