The 2009 International Festival is conceived under the aim to impel the protection of the traditional cultural expressions all over the world. The diversity of these will be manifested by different means: one, a visual way like artistic exhibitions, music, and dance; second, providing spaces for discussion and participation, such as lectures, forums, and round tables.
The festival is organized by UNESCO, in association with national and international partners from both public and private sectors.
Generating a typographic solution, the logo searches equilibrium between the event formality and the artistic expressions exhilaration. It is a presentation of the whole society, but not of any nation in particular. It also makes evident some cultural differences, but at the same time there is a manifestation of social integration.