The swirls in the logo signify the diversity and dynamism of various cultures, by highlighting both their uniqueness and interconnection. Each swirl can be seen as the distinctiveness of a culture, yet they are still linked to -- or flow into -- each other. The avoidance of any particular symbol means that the logo is more universal.
The logo's spectrum of colors further visualizes the polyphony of cultures. Yet, the logo is formally distinctive enough to be recognizable even in monochrome; it works in both light and dark backgrounds. Its fluid form is intended as a departure from generic symbolisms.