The logo is designed with some circles that form a flower. The combination of the circles of the flower depicts concept of different cultures working in harmony. The circle is taken from icons of human head. Eight circles means eight developed countries where each country has particular and specific culture.
The logo consists of four gradients of blue color. The gradients symbolize four main factors of culture; economy, technology, family and politics. While blue color is chosen because this symbolizes myths, technology, innovations, growth, and wisdom.