The logo idea came from drafting out the letters I-F-C-D. I then started drawing people and the ideas quickly became one.
I chose to stick with and develop the idea because the roman letters are quite universal and diverse in the ways they are used. Cultural Diversity is immediately represented by the people of cultures. Because of the simplicity of the logo its colours can be adapted to represent different peoples, cultures and countries making it versatile, both for branding and for advertisement.
I used Avant Garde (demi) for the logo letters as its strong sans serif structure drew away from the letterforms of the logo and more into the image the letters created. It was only fitting that the accompanying text was in the same typeface.
The logo is immediately recognisable so would be easily adapted across language barriers. The logo itself is culturaly diverse.