The poster is very colorful and "ethnic". It is to show the variety and richness of languages out there. There are simplyfied images of deer, birds, sun, man, fish etc. to show that different languages are like unique and separate galaxies of meanings. This multitude of languages expressed by different shapes and colors is saying "Languages matter!/Les langues, ca compte!" through the "comics-like" text field. Also the origin of the text field is UNESCO - so it is also UNESCO saying the Languages matter! slogan. The design is accompanied by classical typography to give the whole event an offical accent and excellent legibility.