My campaign mainly focuses on increasing the recognition of the FSC mark and bringing the viewers to the website. I had two main directions to achieve this;
First, creating an appealing visual therefore develop a strong visual association.
Second, create a message that will increase the awareness of the viewer therefore create a mental association.
www.buyfsc.org is my URL selection. It's easy to remember and self explanatory.
I hope my campaign is successful enough to help this valuable cause.