WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

We need Forests

by Talha Altinozek

My campaign mainly focuses on increasing the recognition of the FSC mark and bringing the viewers to the website. I had two main directions to achieve this;
First, creating an appealing visual therefore develop a strong visual association.
Second, create a message that will increase the awareness of the viewer therefore create a mental association.
www.buyfsc.org is my URL selection. It's easy to remember and self explanatory.
I hope my campaign is successful enough to help this valuable cause.