This campaign reflects an aggressive focus to create awareness of the detrimental effects of deforestation and illegal logging. The visual impact is meant to elicit an immediate response in hopes of instilling cautionary and conscientious approach to using paper and wood products.
Forests around the world are dying at an alarming rate. Illegal logging and deforestation threatens not only vegetation, but people, wildlife and our climate. Devastating consequences include increased global warming, social conflict, habitat destruction, water pollution, decreased rainfall, erosion and flooding. There is a critical need for you, the consumer, to purchase wood and paper products that carry the FSC label to ensure proper forest management at the highest environmental and social standards. Collectively, we can achieve change in order to sustainour vulverable planet and live better. Be an ally in forest conservation and get involved by visiting www.greencanopy.org to locate FSC-certified products near you. Find out more about the Forest Stewardship Council (FSC) by visiting www.fsc.org.