WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

Which WOOD You Choose?

by Gleb Lobashov

The target audience, a core of environmentalists and "green" people, if are aware of FSC, will gladly buy products with FSC-Certification. They must be shown that with FSC, their impact lies in choices. This campaign presents the viewer with a clear choice. Buy wood products from unsustainable sources, or buy it from FSC-Certified sources. The play on words of Which WOOD you Choose? asks that the viewer makes the choice right away, thereby in essence, causing the viewer make up his or her mind in advance of their purchase. The URL for website will echo this slogan - www.which-wood.org