WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

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Your values. Our logo.

by Stanley Jones
Co-authors: Voice-over: Larissa Kasian

Haven't we all stood in a grocery store aisle, clock ticking and cloth bag in hand, trying to decide between two different products, each labeled "green" or "eco-friendly" in nice clean lettering?

In that moment, we don't need anyone to tell us how clear-cutting forests impacts climate change or how much of the Canadian Boreal Forest remains.

We need some help. We need a friend we can trust. Someone who has our values in mind, but has the time to do the research that—in a perfect world—we would've done ourselves.

FSC is exactly that friend.