Haven't we all stood in a grocery store aisle, clock ticking and cloth bag in hand, trying to decide between two different products, each labeled "green" or "eco-friendly" in nice clean lettering?
In that moment, we don't need anyone to tell us how clear-cutting forests impacts climate change or how much of the Canadian Boreal Forest remains.
We need some help. We need a friend we can trust. Someone who has our values in mind, but has the time to do the research that—in a perfect world—we would've done ourselves.
FSC is exactly that friend.