"Aid Forest Management" campaign.
Forest Stewardship Council (FSC) looks after the responsible management of the world's forests.
It's important that the message promotes awareness between consumers about the consequences of illegal logging and deforestation, and how FSC can assure that the products are sourced to the consumers in a legally and responsibly manner.
The main idea developed for this campaign was to show the role that FSC plays for the environment. First of all, it's duty is to protect forests from illegal logging due to the consequences it may carry to the ecosystem and it's natural environment.
"Aid Forest Management" wants people to take part in the process of being responsible for the environmental preservation.
The visual for this campaign, illustrates a metaphor (a fortress with the shape of FSC logo protecting a forest), which shows us the active role that FSC plays when it comes to protecting the forest from deforestation. This image shows us how easily forests can be destroyed if they are not properly taken care of.
The copy helps us to understand what the problem is and how to approach it: "Forests need to be protected from illegal logging and deforestation"
People can help by buying FSC certified products such as wood or paper at the following link: "www.aidforestmanagement.com". It's important to communicate the consumer's role in this process to make them feel like they are an important piece for the solution. Aid Forest Management is a call to action for people to be part of something good and necessary for our world's immediate future.
Every material such as banners and print ads have the same message that leads consumers to FSC's website.