This campaign is designed to target an audience that is interested in saving our planet. The campaign needed clear message to get across and that's why I felt simple and easy to understand message would be most beneficial. The message "THE WORLD NEEDS YOUR HELP!" appeals to the target market and entices them to follow the link to the website where they become aware of FSC and the ways they can help to 'help save us'. The campaign is eye catching, simple and direct which will obtain the target market if they are interested in helping to save the world by limiting the amount of trees dying.