Awareness and optimistic approach to all consumers of forests has an element of a human hand. People are those who can destroy the nature and as well protect the nature. Human hand represents a root, as a methaphore for a basic care fof saving the world's forests. Little hearts, which are creating an improvised tree top, are sending massage for us to spread our love for a nature. In these few basic elements, elementary, massage is very clear and it drives people to a consumer-searchable website where they can locate FSC products and buy them.