I've always been passionate about defending the world's forests. As a designer, I have been familiar with the FSC for a couple of years, and always specify FSC certified products. Raising awareness of this organization and their certification program is critical. Especially amongst designers, who lead and guide the materials used in projects from small scale residential to large scale commercial, FSC awareness is tragically low.
In November, I spent most of the month in Brazil traveling throughout several states. This was the first time I had seen such large scale devastation. Brazilians I spoke with were painfully aware of the precious treasure they were losing. The corruption is so rampant through all levels of government and corporation, it seems impossible to change the laws. This makes the FSC rating more important than ever. Through this system, individuals have the power to make the right choices. Together, we can make choices that shift the power from illegal logging companies to ethically and responsibly managed forests.
While we can't bring back what we have lost, it is time to stop the destruction. We're all in this together. I designed an advertising scheme which is eye-catching, but not busy. I want it to appeal to designers, and people interested in design. It is an ad that could fit anywhere, on any website, in any magazine, but would easily grab attention. The message is clear, and the website memorable.
My Suggested URL, www.ForestsforLives.com is clear and easy to remember, while driving home the point. By saving forests from careless destruction, we are saving lives. We are saving indigenous people and indigent people who depend on these forests for their livelihood. We are saving the lives of countless precious species of animals and plants which thrive only in these forests. Also, in the end we are saving ourselves. Forests are one of the most precious resources on our planet.
The ads promote education. They instruct people to "Learn to tell the difference" between FSC certified forest products and otherwise. I am positive that we can make a difference. We need to spread the word. We will save lives by saving forests.