Everything that comes from trees can come from FSC-certified companies and forests. The concept behind my ad was to point out that there are great deal of products that can be traced back to trees, probably more than most people think. The title and corresponding website (demandthislogo.com) will drive people to check and see that their products are certified, and if they aren't it calls on consumers to demand that companies get certified. The large yellow FSC logo is painted on to represent the painted logo that is applied on freshly cut trees from FSC forests. The copy and logo in the middle are made to look like the tags that come on lumber that generally designate the lumber company and where the wood is from.