WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

It's time to change your view. Be different and make the difference.

by Paola Kucan

Do you notice the single tree on your way to work? Do you notice how it changes, how it leaves shiver on wind and how its color changes from season to season?
Whould you notice when its gone?
Do you notice all the wooden object that surround you and with whom you are in everyday contact?
Do you know the origin of those objects?
Can you see the forest for the trees?

Very often we don't notice or think about objects that surround us. We don't think about their stories and origins. They are just here.
My idea was to make you start paying attention. From a single tree and its derivates to the forests.
Look around yourself. Once you start paying attention the things will result in another way, and what they've been and where do they come from will start to matter. And when you change your view, you will make a difference.