Americans who identify themselves as 'committed and involved' with environmental issues are willing to help protect forests around the world, unfortunately not many know about FSC's certification program. 'Protect Green' is a campaign designed to target this audience by capitalizing on the common desire of protecting the environment and connecting that idea with FSC's International certification program. We asked ourselves 'in a nutshell' what is FSC? We came up with FSC = Protects forests . Forests = Green. Therefore. 'Protect Green'. A simple message we all can remember and connect with FSC.