WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

"Once upon a time there was a piece of wood"

by Paola Kucan

The reason I picked Pinocchio as narrator in this campaign is firstly, because he is made of wood, and secondly because the story itself has a messagge, appropriate both for children and adults: Be honest, truthful and unselfish and you can achieve anything. I think that today we are more or less aware of the world situation. We know that we are destroying the Earth and we know that the forests are dissappearing but rather then act we behave like there's nothing we can do about it, or that we are just individuals that can't change the world. That's why I used a well-known fairytale: if a wooden puppet could've realized what is right to do, then a human being should also be able to. And Pinocchio's nose is the proof: We shouls stop lying to ourselves; We can make the difference!