It is on everybody, who is reading the ads.
Without substaintial forests we will run out of air.
Maybe not us and maybe the climate change will kill us first.
Drastic words for a thing that everybody could prevent us from with not at all drastic action.
Just watch out for the tree from FSC. (Sounds like a good slogan too).
So it is on you to put a little effort in. You can find poducts with the fsc-sign, on www.itisonyou.com.
So have the guts to show that you care!