WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details
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Shop & Save

by Marvin Pedro
Co-authors:

The campaign communicates responsible purchase
of products and its effects. When you SHOP for an FSC-certified product you are in effect SAVING the forest.
Thus giving a whole new meaning to the phrase
"shop and save" which is also used for the URL.

As an added detail the numbers below the bar code
represent the number of hectares lost to deforestation and the estimated amount of dollars of the forest products trade each year.