"The Future of Forests" campaign takes us to forests in a distant future, 2047, 2052, 2065, where they (forests) are shown abundant and in a good state. This campaing emphasizes on introducing FSC to the public and informing what FSC products are.
The forest in the future image represents the responsibility that FSC and consumers around the world have now to keep forests this way and preserve them for many years and generations to come. The ad also informs about the new website where they can find FSC products.
This site is: