WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details
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Awareness is Simple & Smart of you

by CloverLover
Co-authors:

Simple, absolute and positive call-to-action campaign to persuade the target buyers that doing good for the nature doesn't require many different directions.

Abstract branches combined with tree-stem like arrow visually attracts the viewer with sense of simplicity and correctness. It also serves as a clever and recognizable icon for the buyer to identify the website (proposed URL: fscproducts.org).