WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details
6skyscraper_550x550_

THE FSC TREE

by angela morelli
Co-authors:

We are all consumers of forests. Are you a responsible one?
The aim of this entry is to remind the viewer that everyone is a consumer of forests, infact forests provide us with more than 5,000 products that we use everyday, we are constantly surrounded by these products in our daily life. We have to face a responsibility then: as consumers we can choose between being good or bad ones. Buying FSC-certified products is the way to be a good forestry consumer, because FSC ngo is the seed of a responsible forestry management, it is the strong root that sustains life of forests, it is the origin of a tree whose fruits do not come from illegal logging and deforestation, but from respect for nature and care of trees.
A good consumer is picking up one of those precious fruits from the FSC-tree, inviting us to do the same, following his example.
URL: www.weloveforests.com
Everything has been designed according to the details specified in the brief (size, colors etc). The print ads have been designed at 300 dpi. The name of each image submitted explains the content of each file.