WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

Sustaining You And Me

by billabulb

For the Wood, Paper, Checkmark competition, I have created a campaign based on the idea that sustaining our forests will ultimately sustain us as well. I have utilized the tagline – sustaining you and me.

The full page print advertisement includes a cross section of a tree stump. Inside the stump, there are lines of copy describing, from the tree’s perspective, how the FSC has helped. The quarter page print carries the same concept except from a leaf's perspective.