WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

The Eco-shopping Campaign

by is2day

The core idea of this ad campaign was to convey the message that buying FSC-certified products is the path to become a responsible consumer. The print ads show a bar code forest, which implies the fact that there is a way to shop that is good for both the consumer, and the environment. The deliverables are mostly done in black & white to give it a clean, urban look to it.