WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

Cut Responsibly Campaign

by Erick Jean

For this campaign I wanted to show how little change can make a big difference. FSC, the Forestry Stewardship Council, certifies forests and cuts them in a responsible manner that allows them to sustain themselves. Also, the main idea conveyed is that when people purchase FSC certified products they actually help out to protect forests around the world. An indirect message given is that deforestation around the world is threathening people, wildfire and the economies.