WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

Preserve the Habitat

by Georgina Crespo

For the Wood, Paper, Checkmark competition, I have created a campaign based on the tagline, "Protecting their environment, preserves ours."

The print advertising starts as an urban "cityscape" viewed at night. On closer inspection, you see that you are really looking at the forest at night. The message is repeated throughout the web campaign.