WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

It's in your hands

by Jennifer Emmons

For the Wood, Paper, Checkmark competition I have created a campaign with the message, “It’s in your hands”. The campaign represents the simplicity, beauty and helpfulness FSC certified paper could be to the environment and the eye.
The message includes the call to action “It’s in your hands” that employs a double meaning an empowers the target market to know that the protection of the forests is in your hands.